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Top Ten Reasons To Hire Doug Packard To Market Your Home
10. Cutting Edge Marketing - Our marketing program is the most innovative and cutting-edge in the Orlando real estate market. It is aggressive, strategic and high-impact. There is no ego involved or agent self-aggrandizement. Instead, 100% of the marketing focus is on your home, all designed to create a feeding frenzy of qualified buyers. Normal buyer sales resistance is removed through interactive voice response (IVR) and fax-on-demand systems.
9. Hands-On, No Hand-Off - Doug will never turn any important marketing function over to a team of assistants with limited experience and expertise. Many agents tout their "team" concepts and advantages of having numerous assistants working to sell your home. The fact is, these assistants are usually new to the business or couldn't make it in real estate on their own.
8. Staging Expertise - As you prepare your home for the market, one thing to keep in mind is that you have only one chance to make a good impression. It is absolutely vital that prospective buyers form a good impression of your home beginning the moment they drive up. We are experts in home staging and will help you to create a positive impression that carries through the rest of your home.
7. Understanding Buyer Behavior - A pioneer in bringing buyer's agency to the Orlando area in the early 1990's, Doug has represented hundreds of buyers over the years, and has closely studied and gained a keen understanding of real estate buyer behavior. Bottom line, he knows what makes buyers tick, and that can give you an almost unfair advantage when it comes to creating a steady stream of qualified buyers.
6. Real Estate Marketing Expertise - Real estate is not a second career for Doug. He has always worked in the real estate business and even studied real estate in college, earning bachelors degrees in both real estate and marketing from the University of Alabama. But his real knowledge of real estate marketing comes from years of study and observance of the most effective methods and their relation to buyer behavior.
5. Easy Exit Listing Agreement - Our Easy Exit Listing Guarantee removes the risk and anxiety associated with listing your home. If you are not 100% satisfied with Doug's marketing effort, this guarantee allows you to cancel the listing at any time, for any reason, without any cost. Relax, knowing you are not locked in to any long-term agreement, and enjoy the caliber of service confident enough to make this kind of offer.
4. Superior Materials Our high quality materials are the envy of real estate agents market wide. Your home will be featured with 4-color tri-fold brochures with professionally taken photographs and professionally written copy. We also produce a multimedia presentation for distribution to buyer and top agents throughout the market.
3. Internet Innovations Internet advertising is extraordinarily more important and effective than any other form of real estate advertising. Research indicates 74% of real estate buyers are using the internet to search for their homes. In reality, 95% of buyers of homes over $200,000 are starting their search on the internet. As the first agent in the Orlando market to launch a personal web site in 1994, Doug has become a nationally known expert in internet real estate marketing. In addition, our marketing partnership with realtor.com will ensure your property always stands out and enjoys showcase status on the most visited real estate site on the web.
2. Florida's Top Web Site Doug's personal web site, www.buyerbroker.com won Florida Realtor Magazine's Best Web Site Award for the state of Florida (see article) and is highly ranked by the search engines. Imagine your home featured on a site receiving between 12,000 and 40,000 hits per month by buyers specifically looking for real estate in the Orlando area. The average realtor web site receives about 1,500 hits per month.
1. Total Commitment Doug has an absolute unwavering commitment to your total satisfaction and shares your desire for the highest possible price with the least amount of hassle. He truly cares about what happens to his clients and you can sense that sincerity every step of the way.
